Message from Trent

The past year has marked an important period of momentum for our industry across Asia-Pacific - defined by strong performance, renewed confidence and a clear opportunity to build for what comes next.

Our 2026 Choice Hotels Asia-Pac Convention is about looking forward and powering the future of our network together. It’s a moment to reflect on progress, but more importantly, to focus on what lies ahead - continued growth, meaningful expansion and transformation across our brands and businesses.

Hosted in Adelaide, this year’s convention brings together franchisees, leaders and partners for two days of insight, connection and collaboration. The program has been carefully designed to combine practical education, strategic updates on our performance and future direction, and opportunities to learn from one another - alongside time to reconnect, strengthen relationships and celebrate what we’ve achieved together.

From forward-looking conversations to valuable offerings from our sponsors aimed at improving guest experience and operational outcomes, the agenda is focused on helping you navigate what’s next with clarity and confidence.

I look forward to welcoming you to Adelaide and sharing this important moment for our network.